Brand evolution for a family-run farm shop in Elie, Fife.

Ardross Farm wanted to give their farm shop and website a new, fresh look. They are a family brand at heart with a strong passion for sustainability and regenerative agriculture. Their new brand needed to reflect this as well as being vibrant and flexible to suit the array of touchpoints around the farm. The logo is primarily text-only and uses a base colour palette of neutral tones & greens. Heritage was important to Ardross, so we introduced the year the family took on the farm to give the brand an established/rooted feel. We also created a tagline to support their ethos;

‘Rooting for a better future’