PeaceFit as a brand is about giving people self confidence & promoting a healthier lifestyle overall - it’s not just a fitness brand.

The gym is based on a farm in Wormit (Peacehill Farm) and we felt it was important to include a nod to the rural setting within the branding. The ‘Peace’ symbol for Peacehill farm as well as inner wellbeing/peace which plays an important part in any PeaceFit-er’s journey. The tree to represent the location of the gym and the importance of nature for wellbeing. The tree symbol is also in the design of an arrow, symbolising self improvement/boosting confidence.