Sacro were looking for a fresh, new look as they entered into their 50th year. There was a desire to move away from blue as a primary brand colour and the image of the saltire (shown below); it was felt internally that these could be divisive. As a company, Sacro’s mission is ‘to deliver life-changing services that empower people, give hope and protection, and help to build safe communities.’

The new branding represents Sacro’s forward-thinking approach & is a somewhat literal representation of what they aim to do; guide people towards a more positive path. A coloured, vector map of Scotland was created as part of the brand identity to illustrate this new era & represent the Scotland-wide coverage they offer as a charity.

As part of this project, we also redesigned their website using the new brand identity.